The Conference Presenters

All of the presenters work closely with the Centre for Applied Emotional Intelligence and represent CAEI principles and practice.

Tim Sparrow
CAEI Director of Learning

Tim is the Founding Director, and Director of Learning, of the Centre for Applied Emotional Intelligence (CAEI). Following a solid academic grounding in Social Anthropology, Industrial Relations and Social Psychology, Tim has been providing consultancy and training in Emotional Intelligence development to individuals and large organisations for the last 30 years.
Tim is the creator of the only professional training course for Emotional Intelligence practitioners, a 9-month post-graduate action learning programme. In 1995, having conducted detailed research into all the existing tests in emotional intelligence, Tim concluded there was a need for a new generation of EI measures. Combining his experience as an organisational consultant and therapist with the expertise of chartered occupational psychologist Jo Maddocks of JCA, Tim has co-authored the ‘ie’ (Individual Effectiveness), ‘te’ (Team Effectiveness) and soon to be launched ‘oe’ (Organisational Effectiveness) – unique measures of EI that assess the underlying attitudes that directly impact our behaviours and how we manage our personality.
Tim’s approach to EI – AppliedEI – is now documented in the book Applied Emotional Intelligence (Wileys August 2006).

Amanda Knight
CAEI Director of Programmes

Amanda is a facilitator and coach who has been working with emotional intelligence since discovering its role in understanding attitudes in 1999. Since then she has co-authored a book Applied Emotional Intelligence with Tim Sparrow (Wileys August 2006), become course director of the CAEI’s indepth practitioner programme, and co-developed a pioneering approach to experiential learning combined with EI with the CAEI’s development training partner Activate.

In the workplace, Amanda’s particular interest is leadership, and the essential role emotional intelligence has to play in becoming an inspiring and effective leader. She sees Personal Awareness in Leadership as being an essential part of any leadership development programme, and has helped the NHS and the Skandia Group add insightful Personal Awareness modules into their own in-house programmes.

Her ultimate goal is to promote equality, self esteem and regard for others through helping people develop non-judgmental attitudes. She is passionate about human potential and in facilitating others to appreciate their own big picture, and has co-developed a guided EI development programme for individuals called Minds4Success.

John Cooper
Managing Director
JCA Occupational Psychologists Ltd

John has created in JCA a thriving occupational psychology practice. Since 1993, he has been involved in a wide range of people and development consultancy projects. His accounts cross both the public and private sectors including Alterian, Egg, Nike, Messier, Marlborough Stirling, Environment Agency, HEFCE, FSS, NHSIA, BT, Roffey Park, Virgin Mobile and Zurich.
A former visiting lecturer at Bristol University on the MSc Organisational Psychology programme, he is currently a visiting reader at the University of Gloucestershire aiding in the design of a Work Psychology masters programme and co-ordinating research on well-being in the workplace. He has held various British Psychological Society posts including honorary recruitment officer, Level B verifier and webmaster for the portal psychtesting.org.
John previously worked in retail and leisure and has a background of training in sailing and yachting as a forum for personal and team development. His challenging and humorous styles provide a positive and fun experience for individuals and teams.
His particular interests focus around personal and management development, coaching and interpersonal conflict. He has recently completed creating a European English version of Will Schutz’s FIRO Elements instruments and running programmes in ‘The Human Element’: a radical way to enhance people performance at work.

Maureen Bowes
Facilitator in Personal and Top Team Development

Maureen is a facilitator and coach in applied emotional intelligence. Through her company peopleintelligence.com, she specialises in designing and delivering EI based personal and top team development programmes. Her recent clients include directors, CEOs, senior managers and surgeons. Maureen is also a skilled facilitator of reconciliation programmes between individuals and conflict resolution between team members.

Before specialising in emotional intelligence, Maureen worked at the front line of HIV/AIDS education in Edinburgh pioneering projects in assertiveness and self esteem.

Maureen is the is the editor of the ezine AppliedEI and author of the self development workbook me + you = (Trafford Publishing 2006)

Maureen offers ‘weblog coaching’ - on line developmental coaching, to teams and individuals, applying EI to everyday situations.

Maureen is an associate member of the CAEI. She is married with 2 children.

Matt King
Director, Activate

Matt has run his own successful, innovative development training company for 9 years. 5 full-time staff and a pool of some 50 facilitators and instructors bring the benefit of personal growth through emotionally engaging experiences, to a wide range of people. These opportunities combine with applied emotional intelligence put Activate at the leading edge of human development training.

Matt was introduced to the concept of emotional intelligence 5 years ago, and on further investigation realised the potential of outdoor experiential learning and emotional intelligence. Activate now underpin all their development programmes with EI, and Matt and his team run training interventions at all levels.

Matt takes a leading role in the strategic partnership between Activate and the CAEI in the promotion and implementation of applied emotional intelligence programmes in the UK and Europe.
Outside of work he enjoys time with his wife and two year old son Tom.

Jo Maddocks
Director of Product Development
JCA (Occupational Psychologists) Ltd

Jo Maddocks is a Chartered Occupational Psychologist with particular expertise in assessing and developing Emotional Intelligence. He is co-author of the individual and team effectiveness EI measures ( & ), both widely used amongst people development coaches and consultants.

His expertise in this area stems from working with a broad section of the population from motivating disaffected teenagers to fulfilling potential in high achievers.

Jo has spent 15 years applying psychological measures of personality and intelligence to improve business performance. Over this time he has created a process of how EI can be used to manage our personality and ‘IQ’ to be both personally and interpersonally effective.

Jo began his career with the Employment Services rehabilitation teams, before co-founding JCA (Occupational Psychologists) Limited in 1993. His experience with JCA has ranged from creating and delivering psychometric training, developing the MAPS motivation and self esteem programmes, team facilitation and organisational consultancy.

He is a Level B verifier for the BPS, NLP practitioner, FIRO Human Element trainer and company director with JCA.

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